Dr Sue Peattie- Associate Member of BRASS

Career Experience and Qualifications

Sue completed her BA in Economics and Statistics at the University of Exeter and then worked as a Systems Analyst/Computer Programmer in industry for five years. After completing an MA in Economics at SimonFraser University, Vancouver, Canada, she returned to the UK to take up an appointment as Senior Lecturer in Statistics and Marketing at the University of Glamorgan. During her time here she completed a PGCE in Higher Education and studied for her PhD. Sue joined Cardiff Business School in September 2000.

Research Areas of Interest

Social Marketing (the application of commercial marketing techniques to health and environmental issues); Food marketing, ethnicity & children; and innovations in Sales Promotions.

Links to BRASS projects

• Sustainable and Social Marketing

Publications

Recent Publications

• Peattie, K. & Peattie, S., "Social Marketing: a pathway to Consumption Reduction? ", Journal of Business Research (forthcoming)
• Peattie K and Peattie S - Choosing our words carefully: the need for a new dialect of social marketing, 2nd National Social Marketing conference, Oxford, 24-25th September 2007
• Peattie S. (2007), "The Internet as a Medium for Communicating with Teenagers", Social Marketing Quarterly, Vol XIII, No. 2, pp 21-46.
• Peattie S , Peattie K and Golding K- Social Marketing: A new approach for progressing Fair trade?, 2nd International Fair Trade Colloquium, Montreal, Canada. 19th – 21st June (2006)
• S. Peattie, K.J. Peattie and P. Clarke (2005) "Risk and Responsibility in Tourism: Promoting Sun-safety", Tourism Management, (June), 26. pp. 399-408
• S. Peattie, and K.J. Peattie (2003) "Ready to fly solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory". Marketing Theory, 2003 (Sept) 3/3. pp. 365-385
• S. Peattie (2003) "Applying Sales Promotion Competitions to Non-Profit Contexts", International Journal of Nonprofit and Voluntary Sector Marketing, (Nov), 8/4. pp. 349-362
• S. Peattie, and K.J. Peattie (2003) "Sales Promotion". Chapter 18 in M. Baker (ed), The Marketing Book. 5th edition. Butterworth-Heinnemann. pp 458-484.
• S. Peattie, (2002) "Using the Internet to Communicate the Sun-safety Message to Teenagers" Health Education, 102, 5, August 2002, pp 210-218.
• K.J. Peattie, S. Peattie and P. Clarke (2001) "Skin Cancer Prevention: Re-evaluating the Public Policy Implications' Journal of Public Policy & Marketing, 20, 2, 2001 (Fall), pp. 286-297.
• S. Peattie (1999) 'The Use of Sales Promotion Competitions in Social Marketing', Social Marketing Quarterly. V,1, March 1999, pp. 22-33.

Teaching Commitments

• MSc Strategic Marketing-Marketing & Society Module
• BSc. Business Administration Year Three: Applied Marketing