Professor Ken Peattie - Director

Career Experience and Qualifications

Ken is the Director of BRASS, and also a Professor of Marketing and Strategy at Cardiff Business School, which he joined in 1986. He holds a BA in Management and Geography from the University of Leeds, and before becoming an academic, he worked in marketing and systems analysis for an American paper multinational, and as a strategic planner within the UK electronics industry.

Research Areas of Interest

Impact of environmental concern on marketing and corporate strategies; Corporate social responsibility; Social marketing.

Links to BRASS Projects

• Education for Sustainable Development and Management
• STAUNCH
• Sustainable and Social Marketing
  Future of Management

Recent Outputs

Seminars/ Workshops

Resource Efficient Living: Behaviour Change by Design, Associate Parliamentary Sustainable Resources Group, Westminster November 2010

Balanced and Sustainable Growth Seminar,   Business models; sustainability,  Westminster, September 2010 
Macromarketing Doctoral Workshop on Sustainability, Macromarketing: Sustainability, University of Wyoming, Laramie, June 2010

Moving Towards Low Carbon Behaviours. Evidence on Challenges and Opportunities, Behaviour change; social marketing, Climate Change Commission (Wales),  Cardiff , December 2010

• Behaviour Change Symposium, Welsh Government, Behaviour change; social marketing, Cardiff September 2010 
  

Conference Papers

• Peattie, K,. Peattie, S. (2010) Refashioning Retail CRM Strategies: The  M&S/Oxfam Clothes Exchange Scheme’, European Institute of Retail and Services Science, Sustainable marketing; social enteprise,17th International Conference  on Recent Advances in Retailing and Services Science Istanbul 
• Peattie, K,. Peattie, S. (2010), An Introduction to Social Marketing, British Aerosol Manufacturers Association,  British Aerosol Manufacturers' Conference London  18/11/2010                 
• Peattie, K., Morley, A.  (2008) Social Enterprise - The Research Challenge, London 2008
• Peattie, K. (2008) “Social Marketing:  A strategic approach to fire prevention planning, changing behaviour, reducing risk and inefficiency" London 2008
• Peattie, K. (2008) Changing Behaviours : Carrot or Stick? Can We De-Market Sun Bed Use ? Environmental Health Wales Annual Conference 2008, Cardiff
• Peattie, K. (2007), 'ONE Water - A Unique Story about Enterprise for Sustainability’, The Next Great Transformation Conference, Cornwall 2007

• Peattie, K. (2007), 'The Market Entry Challenge for Ethical Brands: The Case of ONE Water', European Academy of Marketing Conference, Rekjavik 2007

• Peattie, K. (2007), 'Consumers? Response To Sales Promotions: An Explorative Study In Junk Food Market', European Association for Consumer Research Conference, Italy 2007

Outputs

• Lozano, R., Peattie, K. (2011) Assessing Cardiff University's Curricula Contribution to Sustainable Development Using the STAUNCH System, Curricula assessment; asssessment tool; ESD, Sage Journal of Education for Sustainable Development  5, 14, 1, 115   
  

Peattie, K., Belz, Frank-Martin. (2010) Sustainability Marketing: An Innovative Conception of Marketing,     Sustainability marketing;   University of St Gallen Marketing Review of St. Gallen  5 8    St Gallen Paperback Post-print Green

• Peattie, K. (2010) Consumers: Behavior and Norms,  Annual Review of Environment andResources     
• 
  Peattie, K. and Morley, A. (2008), Eight Paradoxes of the Social Enterprise Research Agenda, Social Enterprise Journal, vol 4

• Peattie, K. and Morley, A. (2008) 'Social Enterprises: Diversity & Dynamics, Contexts and Contributions, A Research Monograph', March 2008

• Peattie, K. and Morley, A. (2007)Social Enterprises: The Research Challenge, A Discussion Paper
  

Previous Key Publications

• Peattie, K. with Brinkmann, J. (2006), ‘Exploring Business School Ethics’, Journal of Business Ethics Education, Vol. 2 (2), forthcoming. § Peattie, K. with Peattie, S. and Clarke, P (2005), ‘Risk and Responsibility in Tourism: Promoting Sun-Safety’, Tourism Management Vol. 26/4,
• Peattie K with Golding K (2005), ‘In Search of a Golden Blend: Perspectives on the Marketing of Fair Trade Coffee’, Sustainable Development, Vol. 13,
• Peattie K and Crane A (2005), ‘Environmentally Responsible Marketing: Legend, Myth, Farce or Prophesy ?’, in Qualitative Market Research: An International Journal, Vol. 8 (4).
• Peattie, K. (2005), ‘In Search Of Ethical Business Leadership: Time To Mix Our Metaphors?’ Chapter in Gunning, J. & Holm, S. "Ethics, Law and Society". (Aldershot: Ashgate)
• Peattie, K. (2005), ‘Wales Sustainable Development and Leadership: An Essay’, published by Cynnal Cymru/Cambridge Programme for Industry.
• Peattie, K. (2005), "Climbing the ESD Pyramids: An Exploration of the Context for Sustainable Business Education", BRASS Working Paper No. 26.
• Peattie, K. with Seitz, M. (2004) ‘Meeting the Closed-Loop Challenge: The Case of Automative Engine Remanufacturing’, California Management Review, Vol. 46(2).
• Peattie, K. with Pujari, D. & Wright, G. (2004) ‘Organizational antecedents of environmental responsiveness in industrial new product development’ in Industrial Marketing Management Vol. 33(5).
• Peattie, K. (2004) ‘Building a region's sustainability knowledge base: education for sustainable development in Wales’, chapter in Thomas, M. & Rhisiart, M. (eds). Sustainable regions: making sustainable development work in regional economies. St. Brides Major: Aureus.
• Peattie, K. (2002) ‘Research insights into corporate social responsibility" (part 1) in New Academy Review 1(2)’

• Peattie, K., Solomon, A., Solomon, J. and Hunt, J. (2002) ‘Research insights into corporate social responsibility" (part 2) in New Academy Review 1(3)’

• Charter, M., Peattie, K., Ottman, J. & Polonsky, M.J. (2002), Marketing and sustainability. Cardiff: BRASS Centre
• Peattie, K. (1999), 'Trappings versus substance in the greening of marketing planning', Journal of Strategic Marketing, 7
• Peattie, K. (1999), 'Rethinking marketing: shifting to a greener paradigm', in Greener Marketing, Charter, M. and Polonsky, M.J. (eds), Greenleaf Publishing
• Peattie, K. and Charter, M. (1999), 'Green Marketing', chapter in The Marketing Book (4 th ed), Michael J. Baker (ed), Butterworth-Heinemann, Peattie, K. and Moutinho, L. (2000), 'The Tourism Environment, in Strategic Management in Tourism, Moutinho (ed), CABI Publishing, Wallingford
• Peattie, K. (2001), 'Golden goose or wild goose the hunt for the green consumer', Business Strategy and the Environment, 10 (4)
• Peattie, K, Peattie, S. and Clarke, P. (2001), 'Skin cancer prevention: re-evaluating the public policy implications', Journal of Public Policy and Marketing, 20 (2)
• Environmental Marketing Management: Meeting the Green Challenge (FT/Pitman, 1995)

Committees

• UK Human Dimensions of Global Environmental Change
• CIM Sustainability and CSR Steering Group
• Cynnal Cymru Board of Directors