The transition to more sustainable businesses, communities and societies will require a range of changes to the behaviour of consumers, householders, investors, managers, farmers, regulators and other stakeholders. This is a challenging subject, and BRASS research seeks to understand how to secure key behaviour changes for sustainability by applying insights from the fields of Psychology and Social Marketing (the application of commercial marketing philosophies, tools and techniques for social goals). Although Social Marketing has largely been applied to health research in the past, BRASS has played a leading role extending it into other fields such as environmental health, climate change, consumption reduction and fire prevention.
Links to BRASS projects:
- Promoting Pro-Climate Behaviours
- Direct and Variable Charging for Household Waste
- Social Marketing
- Project BERNIE
- Climate Change Behaviours & Engagement
- Sustainable Transport Behaviours
Links to BRASS Researchers
For the more academic outputs associated with this research, please consult the project pages
